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PFO Global Announce New Director of Sales

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May 7, 2014

Irving, TX - PFO Global® is pleased to announce Ken Elstad as new Director of Sales for PFO Optima. PFO Global®, innovative manufacturer of advanced lens designs, complete eyewear for Managed Vision Care (MVC), the Vision Insurance Industry, and Independent ECP’s, software and hardware technology, appoints Ken Elstad as the new Director of Sales for PFO Optima®; a subsidiary division which manufactures and distributes Resolutions®, worlds only distortion-free Poly-Carbon Lenses, Acuity® Progressive Design Lenses, Identity® customized Progressive Lenses and Upgrade® Single Vision Design.

As Director of Sales for PFO Optima®, Ken will be responsible for the sales growth of PFO Optima® exclusive lens business and PFO Technologies® eyeX 3 ®™, the newest laser platform for the optical industry based of non-contact frame tracer capability. “Ken brings over seventeen years of distinguished experience in business development, program management, and sales operations to the PFO Team,” says Rudolf Suter, President and CEO of PFO Global. “He has extensive experience in initiating start-up activities, developing strategies, and executing capture plans for successful business development efforts. Combine this with his practical sales experience, Ken provides PFO the edge in the optical sales and development market.” From PFO’s Irving office, Ken will supervise the US sales teams to identify market opportunities, fulfill market needs, ensure delivery of quality lenses and technology, and meet short- and long-term business goals. He will maintain strong working relationships with current customers and prospects, and will be pivotal in team building and program management.

“I am honored to work with the team at PFO Global, the new products and all of the services PFO can bring to a customer anywhere in the world, there was really no way that I could pass on this opportunity. I’ve had the pleasure of working with industry leader Bob Pech and now Rudolf Suter, two great optical entrepreneurs. I feel like I am getting a degree from the MIT of optical,” says Ken Elstad.

Ken looks forward to bringing innovative solutions to the market that he has spent most of his life serving. He has led a professional career with an impressive array of advance lens technology organizations, previously working for Pech Optical in Dallas, Texas for seventeen years as sales representative, regional manager, and later promoted to VP of Sales Expansion & Product Development. Ken enjoys sports and resides with his family in Plano, Texas.

If you’d like more information, please visit: or to schedule an interview, please contact: Claudine Williams, Marketing Coordinator at 972.573.6138 or Email Claudine.